It's not nearly as big as Windows or other Microsoft franchises such as Azure and Office, but Microsoft still sells its own line of Surface PCs that could be made more intriguing on shelves. Surface revenue grew more than 30% in the second and third quarters of 2020, but that's still far from Chromebook-style growth. A reinvigorated Windows might make consumers take a second look at the Surface Pro convertible tablet, whose basic hardware design hasn't changed all that much since its 2012 debut. It's still almost 6 years old, which means it's been around longer than any of its predecessors.īy pumping out two Windows 10 updates per year, Microsoft is making sure the operating system is staying fresh. Windows 10 is the world's most popular operating system, with over 1.3 billion devices using it.Ī fresh new Windows could help with the company's overall perception. If the company can persuade users that the operating system is evolving, they might feel that innovation at the company is alive and well, and that might make them more willing to pay for other Microsoft products, such as Office productivity software subscriptions.
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